Comparing Aparthotels and Traditional Hotels in London: Which Offers the Best Luxury Experience?

**This article was written in collaboration, may contain affiliate links and does not necessarily express the views or opinions of Children of Wanderlust

Introduction

Did you know that the London hotel industry was predicted to grow by up to five per cent in 2023? Not only will this eclipse pre-pandemic rates, but it illustrates that the tourism industry is showing no signs of slowing down. Perhaps you happen to be considering a visit in the near future. Accommodations are always a major concern, and there are several options at your disposal. 

What are the main differences between serviced apartments (sometimes known as “aparthotels”) and standard franchised or boutique properties? Why have aparthotels enjoyed so much attention in recent times? Let’s take a look at what guests can expect, and why serviced options are here to stay. 

A Unique Sense of Personality 

Anyone who has ever stayed at a generic hotel for even a short period of time is likely aware of how each room appears rather anonymous (and even uninviting). This does not sit well with many travellers; causing them to feel more akin to a statistic than a person. On the contrary, quality serviced aparthotels in London have been designed with a unique theme in mind. Whether referring to The Berkeley in Knightsbridge or Abbotts Chambers straddling Liverpool Street, each location offers its own bespoke personality. This is an excellent way to cater to discriminating tastes while simultaneously ensuring an unforgettable stay. 

Luxury to the Next Level 

To be fair, even standard hotel accommodations have impressively advanced over the past few decades. The majority now include several features as standard. Typical examples include wireless Internet access and 24/7 concierge services. It is still an unfortunate fact that the finer details are often glossed over in favour of cost and efficiency. London serviced apartments have made it a point to go above and beyond the norm in this sense. Here are some amenities that guests can expect upon their arrival: 

• Communal and private lounges. 
• High-class housekeeping services based around the schedule of the guest. 
• Fully equipped kitchens and bathrooms. 
• The latest in sound and entertainment systems. 
• Second-to-none levels of privacy. 
• Modern security protocols (including access to a personal safe). 

Note that additional options (such as rooms intended for business meetings) may also be available upon request. 

Location, Location, Location 

Most customers will be forced to select from a handful of properties when dealing with franchised hotel chains. This can be inconvenient and even downright frustrating to those who might not be familiar with London. Thankfully, this is not the case when staying at a serviced apartment. While the majority are still found in Central London, there are plenty of locations nestled within the outskirts as well as other areas. This makes it simple for visitors to choose the most logical hotel without being forced to make any logistical sacrifices. 

Although standard hotels can often represent the cheapest options, it should be remembered that we can never put a price on the memories that we hope to create.